How do I help?
With many years in programmatic and a more extensive background in communications and audiovisual arts, I combine versatility with technical expertise. I believe true innovation comes from prioritizing people over rigid systems in a fast-changing industry.
Smart media strategy
Built around real customer behaviour, creative fit, and growth goals, paired with the right tech setup for clear attribution.
Clean setup and smooth operations
Grounded in efficient workflows, smooth pacing, and clear processes that reduce friction and improve delivery.
Meaningful reporting, not just numbers
Reporting is designed to reflect true business impact, linking media efforts to brand and performance outcomes.
Training, mentoring, and structure
Supports teams through change with thoughtful onboarding, clear systems, and a culture of shared growth.
Collaboration with analytics on pixels and tagging.
Analytics and media teams align on tagging, tracking, and measurement to ensure accurate, actionable insights.
Innovation Through People
Every team is different. Some need strategy, others need execution. Many need both. I plug in where it matters most.